Home | About Us | Subscribe | Advertise | new E-Magazine |
Contact Us
| Feedback
| 4Ps TEAM
| 4Ps Archives
Cover Story

Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Editor-in-Chief
Arindam Chaudhuri
Share |
Go to Page Number - 1   2   3   
PRODUCT PRICE PLACE PROMOTION
Binding the 4Cs
A lot of multinationals have come into India but failed – not because their products were not good, but because they failed to understand India’s culture and its consumers. as a marketer, you need to be sensitive to each culture’s identities and its unique regional preferences and customise your product offerings
 
Thus, the writing on the wall is clear. If the big players want to retain their market share they have to increase their understanding of the local market and change their strategies fast. Instead of pushing a bulk of your marketing spends on buying TV spots and getting celebs on board, there is a need to study local cultures within India to keep alive the ever-wandering consumer interest in your brand. No doubt, India is diverse and difficult. But then, it has proven to be an apt training ground for its homegrown brands, to prepare themselves for the future. Those who have succeeded and survived here will be able to survive anywhere. After all, there is no place in the world like India!
 

          
Share |
 
Back     Go to Page Number - 1   2   3   
 
 
 
 
Home | About Us | Subscribe | Advertise | Contact Us | Feedback | 4Ps TEAM | 4Ps Archives
 
4Ps Business and Marketing is also associated with :
Copyright © Planman Media Pvt. Ltd. 2004-2007 All Rights Reserved