4Ps B&M

THE COMPLETE WOMAN

A Harvard alumnus, Devita Saraf started her own venture at the age of 24. Hobnobbing with the likes of Richard Branson, Devita loves fashion, takes time out to teach children at the local municipal schools, and even models for...


read more

METAMORPHOSIS OF A BRAND

In the world of brands, the DNA of the brand is sacrosanct. Many brand leaders have tried and failed miserably trying to change the brand properties in order to garner more market share. An unsympathetic market and market forces, have constantly forced brands...


read more

HOW MANY FEET IN A SQUARE YARD?

The husband-wife co-finding duo of Tanuj Shori and Kanika Gupta have made square yards INDIA'S top residential estate distributor; 4PS B&M: How did you think of starting Square Yards? Tanuj Shori: I'm an...


read more

Home | About Us | 4Ps TEAM | 4Ps Archives | Advertise | E-Magazine | Contact Us | Feedback

Copyright © 2004-2018, Daily Indian Media Pvt. Ltd., All Rights Reserved.