Welcome to 4Ps Business and Marketing

HOW MANY FEET IN A SQUARE YARD?
THE HUSBAND-WIFE CO-FOUNDING DUO OF TANUJ SHORI AND KANIKA GUPTA HAVE MADE SQUARE YARDS INDIA’S TOP RESIDENTIAL ESTATE DISTRIBUTOR; 4PS B&M MEETS UP WITH THEM TO FIND OUT HOW
4Ps B&M: How did you think of starting Square Yards?

Tanuj Shori: I’m an investment banker and Kanika had done her stints wit....Read More

INDIA’S START-UPS ARE DEFINITELY IN AN EARLY STAGE” PRAVEEN SINHA, CO-FOUNDER, JABONG
From working for India’s biggest automobile manufacturing company to co-founding Jabong, one of the most well-known brands in the e-fashion sector, Praveen Sinha shares his knowledge and experiences with 4Ps B&M
How did Jabong happen to you?

I always had aspirations to start something of my own. While pursuing my MBA, I launched my first venture, Aquabrim, a water solution compan....Read More

MEET THE MAN WHO IS HELPING BUSINESSES CHAT WITH YOU
Deepak Ravindran, Founder, Lookup, and serial entrepreneur, has roped in the likes of Biz Stone (Co-founder, Twitter) as investors; in conversation with 4Ps B&M
How many startups have you nurtured? How did the idea of Lookup come up?

I have nurtured three start-ups till date.

(1) Innoz (2007- 2013): The world&rsqu....Read More

THE COLLABORATIVE UNIVERSE
One of the first movers in the online knowledge space for school children, meritnation’s co-founder Pavan Chauhan shares his remarkable journey with 4Ps B&M
How did the idea of an online education company come into your mind?

Our foray into the online education space coincided with a time when the education landscape in India....Read More

A SMASHING BUSINESS MODEL, 30000% GROWTH... WHAT’S NEXT?
Sandeep Aggarwal, founder Droom, has put his chips on this online automobile marketplace model; 4Ps B&M queries him on the current and future growth plans
Droom is India’s first marketplace for automobiles. How did the idea of Droom come about?

One of the most initial thoughts was to bring transparency for a marketpla....Read More