Welcome to 4Ps Business and Marketing

BIRTH OF AN ENTREPRENEUR – 9 LESSONS I HAVE LEARNT IN THE PAST 9 MONTHS AS AN ENTREPRENEUR
The co-founder of MobillionLabs, Shiladitya Mallik, is as prolific a writer as are his entrepreneurial ideas. This ISB alumnus gives a seat-of-the-pants’ view of what it is to be an entrepreneur and why one needs to be prepared for the reality shock!

It has been nine months since I’ve left the relative safety of the corporate world and plunged into the uncertain waters of the startup world. Nine months is a good time to take a step back a....Read More

METAMORPHOSIS OF A BRAND

In the world of brands, the DNA of the brand is sacrosanct. Many brand leaders have tried and failed miserably trying to change the brand properties in order to garner more market share. An unsympa....Read More

BRANDS & BILLIONAIRES OF TOMORROW WILL BE BUILT ON THE INTERNET
Of the nouveau billionaires on the block, the ones causing maximum disruption are those running technology firms
Anybody can be a Billionaire

The annual list of the world’s billionaires is out. There are 1,810 billionaires in the world today (down from 1,826 last year). Howeve....Read More